Part 4 of "How to become a better outlet"
At some point every outlet runs into the same wall: there is only so much time, and there are several channels to feed. The tempting answer is to make something new for each of them. The better answer is to make one good idea and let it appear in the form each channel suits.
That is repurposing. It does not mean copying. It means keeping the idea steady while the shape changes.
Read the full article: https://impruvement.com/blog/repurpose-one-idea-across-channels